From the pandemic to inflation and a general consumer sentiment downturn, the past few years have thrown plenty of curve balls at the mall space, reports Placer.ai. It’s reasonable to ask: in the face of a rocky economic landscape, how are visits to shopping centers changing? Where do pockets of optimism shine, and what can demographic insights reveal about the segment?
In a new white paper, Exploring the Diversity of Malls in 2023, Placer.ai seeks to answer these questions. The location analytics report looks at recent location intelligence data to understand the current state of the Placer.ai Mall Indexes, which include class-A Indoor Malls, Open-Air Lifestyle Centers and Outlet Malls.
The report reveals how visitation patterns differ based on region; explores visitor demographics to the various mall formats; uses visitor journey data and daily and hourly foot traffic patterns to understand the urban/suburban mall divide; and uncovers how seasonality can impact mall dwell times. Additionally, it maps out how mall trends have changed over the past year.