High prices and economic uncertainty continue weighing on consumer confidence heading into the 2023 holiday season, says Placer.ai. But although Americans are keen on saving money, surveys show that consumers still prioritize gift giving and fully intend to ante up for presents and other indulgences.
Traditionally, the last three months of the year comprise retail’s strongest quarter, and after months of tightened purse strings and reduced discretionary spending, shoppers may relish the opportunity to splurge a little, Placer.ai says in a new white paper, Looking Ahead: Lessons from a 2022 Holiday Season.
By reviewing last year’s outcomes, readers can find out what’s in store for retailers this holiday season, and what brick-and-mortar chains can do to make the most of the busiest quarter of the year. In the white paper, readers can find out how the holiday season impacts the grocery sector, whether Black Friday is really the busiest shopping day of the year and which dining chains benefit from a massive Christmas boost.