DD Partners, Peachtree Group and Woodbine Development Corporation announced the development of Embassy Suites Gulf Shores, a full-service resort overlooking the Gulf of Mexico in the City of Gulf Shores. The cost of the 257-room project is estimated at $85 million.
Now underway, DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in summer 2025. The architect of record for the project is PFVS, and the contractor is Robins & Morton.
The eight-story property will have all-suite beachfront guestrooms; a lobby bar and restaurant; a rooftop amenity terrace with a bar and grill, pool deck and an outdoor entertainment venue; and 13,620 square feet of enclosed meeting and pre-function space, including a 7,800-square-foot ballroom. The resort will also have a three-story parking garage and 7,618 square feet of leasable retail space, including a Starbucks.