SIN Brooklyn Studio Tour — Virginia Sin Interview

We’re celebrating remarkable women in the worlds of food and design throughout Women Are Amazing Month (aka Women’s History Month, Food52-style). Is there a woman we should be profiling? Let us know.

Virginia Sin, the founder and creative director of Brooklyn-based ceramics and home goods brand, SIN, has long been part of the Food52 community. We’ve been lucky to carry her beautiful, thoughtful work in our Shop for over a decade, and anxiously await her new designs each season.

Recently, we visited Virginia at her new, expanded Brooklyn studio to learn more about her career, SIN’s evolution, and her love for Martha Stewart.

Is creating something you enjoy or is it something you need to do?

Virginia Sin: I feel like they don’t need to be mutually exclusive. When pivoting between business decisions and creative decisions, I think there’s definitely a balance and an art form to juggling all of it.

When did you realize this is what you wanted to do?

I think that entrepreneurship has been a part of me since I was a small child. Before Sin, I worked in advertising for 12 years. But, on my first day at the job, I was sitting in a cubicle all day and it crushed my soul. Then later—after years of building brands—I realized I wanted to build a brand of my own. I just knew that this is what I needed to do.

What part of your work are you most proud of?

Being able to develop a super ownable, visual language—being a product that someone looks at and recognizes as a SIN design has always been something that I worked really hard towards.

How does being a woman influence your work?

I’ve always been really passionate and committed to making sure thatI can be a really strong leader and that I’m able to lead by example. And it’s super important to me to empower my team and make them feel like they’re not only valued, but just so incredibly skilled and talented—and that they can do whatever it is that they want to achieve.

Who’s the most inspiring woman in your industry?

I always think about Martha Stewart. She’s reinvented herself, is still so relevant and just so resilient. So, yeah, I think she’s a good one.

Have any other questions for Virginia? Let us know in the comments below!

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